Becoming Undeniable

Can you really free up 7.5 to 10 hours per week?

Florian Pecher

Remember the first week of April 2025, when markets plunged on news of the US Liberation Day tariffs? In a single moment, priorities shifted. Time was suddenly cleared for urgent meetings, briefings, and rapid decisions. Watching this unfold, I began to challenge some of my clients to carve out 5 hours a week from “busy-work” and redirect them to high-impact, forward-looking priorities. An hour a day felt realistic.

What I didn’t expect was how conservative that target was.

And, the truth also is, you don’t need a crisis to free up time. External shocks force leaders to realign instantly - but you can make the same choice proactively, without waiting for markets or emergencies to dictate your priorities.